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Evolution, Intelligent Designers, Climate Change, and the Scholarly Ecosystem
Electronic Publishing Workshop Keynote, June 14, 2006
AAUP Annual Meeting, New Orleans

Michael Jon Jensen
Director of Publishing Technologies, the National Academies Press (www.nap.edu)
Director of Web Communications, the National Academies (www.nationalacademies.org)


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Ebooks






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Evolution

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Evolution: Rain Forest

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Intelligent Designers

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Intelligent Designers

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Intelligent Designers

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Climate Change: Invasive Species

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Out There

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Economics of Attention: Invisibility
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The National Academies Press (nap.edu)

  • > 3600 reports fully, freely browsable online (> 600,000 pages available, each free, each printable)
  • > 1,500,000 visitors/month
  • ~ 150,000,000 page views/year (95 million Openbook pages, 55 million other)
  • NAP has been digitizing publications for free online dissemination since 1994 (GIF page images from TIFF, page-based HTML, PDFs, TEI XML)
 
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New Microclimates: Web 2.0
Tim O'Reilly
Web 2.0: The Web as Software Platform
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New Microclimates: Blogs
From Technorati.com, as of March 11:
"The Pew Internet study estimates that about 11%, or about 50 million, of Internet users are regular blog readers. According to Technorati data, there are about 70,000 new blogs a day. Bloggers - people who write weblogs - update their weblogs regularly; there are about 700,000 posts daily, or about 29,100 blog updates an hour."
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New Microclimates: Flickr et al.
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New Microclimates: Myspace
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New Microclimates: craigslist.com
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New Microclimates: boingboing.net
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New Microclimates: video sharing
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O'Reilly's Key elements of Web 2.0 Businesses
  • Services, not packaged software, with cost-effective scalability
  • Control over unique, hard-to-recreate data sources that get richer as more people use them
  • Trusting users as co-developers
  • Harnessing collective intelligence
  • Leveraging the long tail through customer self-service
  • Lightweight user interfaces, development models, AND business models
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Scholarly Ecosystems, 1993
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New Ecosystems, 2006+
  • Copyright law and DRM -- nuisances
  • Barriers routed around
  • Ever-cheaper online publishing capabilities
  • No presumption of physical artifact
  • No presumption of required payment
  • No presumption of scarcity
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    Principles of the New Ecosystem
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    Evidence of Abrupt Climate Change
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    What Can We Do?
    • Prove our continuing value
    • Find new niches
    • Engage with our institutions
    • Develop direct-to-consumer expertise
    • Dramatically increase speed-to-market
    • Work with your counterparts
    • Develop specialized skills
    • Experiment with partnerships
    • Talk with authors and young faculty
    • Develop Web brand recognition
    • Make more content open
    • Work with search engines and scholarly societies
    • Hew to your mission
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    Surviving Scholarly Climate Change
    "Take More Risks"
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    Complex New Ecosystems