Fulfilling the Dual Mission The Oxymoron of "Nonprofit Entrepreneurs": What are we entrepreneurs of? Social Value: Making maximally public the Academies' reports to guide better decisions, fuller understandings, and broader perspectives. Better-informed bureaucrats, officials, and politicians make better decisions (or have less cover for bad ones). Better-informed people make better citizens. How does that drive NAP? Toward broader access, enhanced personalization, applied experimentation, and a more interesting expansion of our mission.