Publishing 2012 Current and Future Publishing Issues Washington Book Publishers

Michael Jensen April 2007

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Phase II continued: Audience Attitudes/Expectations Content must be findable online (or else it doesn't exist) At least part of it must be free Content is what is read, regardless of container Paper is just another container, with particular advantages for some purposes Content itself is less highly valued, there being so much of it CD-ROMs are despised as e-content -- "why isn't it online"?

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Phase II: Ubiquitous PC, Majority Broadband (2004 - )		Phase II continued: Publisher Challenges