Publishing 2012 Current and Future Publishing Issues Washington Book Publishers

Michael Jensen April 2007

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Our Audiences Increasingly Web-focused, when looking for content Increasingly specialized (but often multi-specialized) -- "the deep niche" Live in a world of free abundance Trust their friends' opinions more than professional reviewers' Have many devices at their disposal: (cheap book scanners, ebook readers, laptops, formal and informal peer-to-peer "networks")

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Some Publishing Realities		Glimmers of "Web 2.0"