Publishing 2012 Current and Future Publishing Issues Washington Book Publishers

Michael Jensen April 2007

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Changing E-publishing Skill Requirements In 2002: 50% IT understanding, 15% Web understanding, 5% external engagement, 40% content understanding, etc. In 2007: 20% IT understanding, 30% Web market understanding, 10% external engagement, 30% content understanding, 10% creative thought, etc. In 2012: 2% IT understanding, 25% Web market understanding, 25% external engagement, 23% content understanding, 25% creative thought, etc. See Graph

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SWOT: Threats		E-publishing Skill Sets, continued