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Realities of Technology Change
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- Print will be with us for rest of our professional lives, because of
the habits of our culture, and the preferences of the market.
- Technology itself is a key driver, but not the only one. Culture
and tradition are also key.
- Communications technologies, and the cultural responses to it,
have affected the publishing business dramatically, yet we are slow to
respond.
- Our future is a mix of print AND digital. Some projects will be
digital only, but fewer every year will be print only
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