Publishing 2012
Current and Future Publishing Issues
Washington Book Publishers
Michael Jensen
April 2007



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Phase I:
Majority PC, with Basic Internet Access (1993 - 2003)


  • PCs cheap enough to be in most homes
  • CD-ROMs are best transmission device for most material (650-700 MB)
  • Educational material sells well (demographic match)
  • Games sell well




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overview
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Realities of Technology Change
Phase I continued: Internet access