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Digital Publication & Publishing Goals |
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Spread Content |
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Priorities: Inexpensive production, externally indexable, standards-based, easy to interconnect, low maintenance cost, low "re-production" costs, lowest reasonable denominator browsersDismissables: Fixity of design? Graphical nuancing? Intricacy of interface? |
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Recover Costs |
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Priorities: Reproducable & extendable production sequence, minimum of labor-intensive steps, highly flexible, rapid to enhance, easy to update, easy to index, easy to secure/identify in "chunks" for chunk resaleDismissables: Browser level issues? Standards? Startup cost? Integration with outside world? Customer requirements paramount. |
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Impress & Attract Authors |
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Priorities: Image, flash, cleverness, sound & light, spin; uniquely appropriate/developed interface to contentDismissables: Cost, time, browser, bandwidth, audience |
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Strengthen Customer/Member Ties |
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Priorities: Utility, functionality, breadth; enabling tools, facilitation mechanisms, ease-of-everything for members (only?)Dismissables: Cost recovery mechanisms? Journal "identities"? |
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Support Print Sales |
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Priorities: Easy access, links to online catalog, lowest common denominator browsers, attractive presentation.Dismissables: Intertextual linkages, "three-dimensional content," deep use utilities, repetitive use mechanisms |
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Copyright © 1999 Michael Jensen (mjensen@nas.edu) |